Sin City: The Game
Chester Aldridge

Chief Executive Officer / Chairman

Mr. Aldridge is a founder of Red Mile Entertainment. He secured all of the financing, assembled the management team and acquired the key assets including the license to MTV’s Jackass property.

Prior to Red Mile Entertainment, Mr. Aldridge was the CEO of a video game developer that worked on such titles as SimCity and the Reader Rabbit series. Mr. Aldridge started his career as a game inventor.  He invented and distributed numerous electronic hand-held toys and board games including such commercial successes as Stealth Chess which ranked in the top 100 games in 1999.
  
Mr. Aldridge is a Life Member of the Stanford Business School Alumni Association. The Stanford Business School also awarded Mr. Aldridge for attending the Executive Program for Growing  Companies in 2000.

                       
Simon Price

President

Mr. Price has been an interactive entertainment industry analyst for 10 years and is a well-known expert on the business, having been quoted in several key publications, including the  Los Angeles Times, Wired and USA Today.
 
Mr. Price has provided research and analysis to a number of leading companies in the game  industry, including publishers (EA, Atari, THQ and Activision), hardware manufacturers (Sony, Microsoft, and Nintendo), investment banks, retailers and market research companies. Prior to  Red Mile, Mr. Price was a consultant with International Development Group, a San Francisco-based interactive entertainment research and consulting group.  Prior to that, Mr. Price was a business journalist, editing two of the game industry’s most respected trade publications.

                       
Yas Noguchi

Director of Product Development

Mr. Noguchi is a videogame industry professional with over 10 years of R&D experience in the fields of console technology development, localization, and game development. He has successfully shipped several best-selling titles such as Soul Calibur II, Tekken 4, and Ace Combat 4 which have all sold in excess of 1 million units.

Prior to Red Mile, Mr. Noguchi worked at Namco as Sr. Director of R&D.  He has also held several key development related positions with Sega (Sega of America  - Supervisor, Technical Liaison Group.  SegaSoft – Technology Evangelist).